I think one of the intentions of the piece, was to suggest that HD is going to be the new battle ground, the area where the providers put their resources and their marketing dollar$.
You can buy an SD package, but why would you? When for just $10.00 more we can deliver deliver HD (in all its High Def'ness) ... the focus is on HD, there simply is no two ways about that!
So, they decide to pump, promote and pimp the part of their offering that is still secure (despite IKS) and whatever else ... That is simply SMART.
At least the providers have that part right
Creative Genius